Basford Brands
Business in Greater Geelong

A wholesale market leader in supplying window furnishings, fabric and homewares to retailers throughout australia and new zealand. Basford brands is an international business based in geelong.

More than 60 years ago Maurice Cain began as a drapery and upholstery fabric company. Firmly established as one of Australasia’s leading wholesalers of soft furnishing fabrics, Maurice Cain is one of the largest textile converters. A recognized strength of the company is the skill to come on trend and on time delivery of easy furnishing fabrics to the market. The complexity of the Maurice Cain Brand is demonstrated by the diversity of its trading divisions which include drapery, readymades, sheers and linings. Previously, the various divisions operated from separate locations around Auckland. The showrooms are a vital piece of our business acting as the confront of Maurice Cain to our customers as healthy as displaying innovative and creative design ideas for our fabrics. Trade customers and the public are welcome to visit our large showrooms where they can view complete ranges and receive samples out on loan. Our specialist showroom teams are available to look behind the needs of all our customers and to help with samples, color and design. Here at Maurice Cain we pride ourselves in offering a supportive, rewarding and, maximum importantly, an enjoyable active environment for our staff. We have an extremely high regard for our employees and know that our staff are our connection to our customers. After all, our staff have helped us become who we are today. We are committed to putting our employees first and work firm to yield a appropriate balance between labor and life outside of the company. We look for people who are adaptable, self motivated, energetic and appropriate team players. But maximum importantly we look for people who are passionate about what they do and passionate about the soft furnishings' industry. So if you feel that it is time for you to labor for a company that really understands the importance of its people while at the equivalent time providing training programs, opportunities and incentives to staff then Maurice Cain could be for you.

There are a number of different types of fabric, all of which are pertinent for use in the home for diverse reasons. Fabrics fall into varying categories, you will find yourself deciding on design, color, application depending on where the fabric will be used. Under is a guide to the diverse types of fabric which are available and how they can superior be used. Printed fabrics are available in a multitude of colorways, and can feature designs which vary greatly, and can feature anything from stripes of color or simple geometric shapes to decorative African animal prints. They are also probable to feature more than one color or more than one tone of the same color. This can mean you have more flexibility when it comes to the color of your other decor as there are more colors in the print which you can choose to tone in with. With most prints, it is sensible to select one color from the design to accent in your other cor, otherwise the room can begin to look a trivial 'busy'. Simple fabrics tend to feature one main color. Plains also have the advantage of enhancing other features of the room rather than taking the focus away from them. floral, stripes, circles any fabric that has a design woven into the cloth constitutes a Decorative. These fabrics cover a broad spectrum of color and design from Naturals through to large aggressive colors. These fabrics bring a lift to any room and can make a outrageous statement. Sheers are translucent fabrics, often with a easy sheen. If used alone as a window treatment, sheers are usually a decorative option, as they do not ensure privacy when a room is lit from the inside. Usually a simple weave, sheer fabric of cotton, rayon, silk, or wool, voices are also used for decorative purposes and teamed with drapes to provide privacy and light oversee if required. Many of our fabrics are available coated, meaning they have a backing applied which helps them to block out the light. Usually a lining is not needed with a coated fabric. There are also particular kinds of coated fabrics for specific purposes such as Thermaldrape and lockout. For drapery use, coated fabrics or linings are strongly recommended. However coated fabric is not necessary for light upholstery, such as cushions.